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Superbrands lure in top talent

The HR departments of Rolls-Royce, PricewaterhouseCoopers and Blackberry could have their pick of the talent after being named as ‘superbrands’.

Rolls-Royce was this week revealed as the top ‘superbrand’, for the first time since 2007, in a top ten that also included Microsoft, Visa and Apple.

Compiled by The Centre for Brand Analysis, which reflects the views of a panel of 2,000 business professionals, Rolls-Royce Group has taken the top spot in the Business Superbrands index for the first time since 2007. More than 1,100 brands were shortlisted for the survey, judged by professionals from the marketing, financial services and manufacturing sectors. Brands were rated against a number of criteria including quality, distinction‚ and reliability.

So will those in the top ten now have the pick of the industry’s talent after being named as the most respected brand in the UK?

Sonja Stockton, director of recruitment at PwC, told HR Business Network that listings like this do make a difference.

She said: “Our position in Superbrands is testament to the strength of our reputation in the market with clients, employees. For recruitment, there’s no doubt that the competition for top talent has returned to the market, so the strength of our brand profile and reputation is are important distinguishing factors for us in standing out from the crowd.”

Sir John Rose, Chief Executive, Rolls-Royce Group said they had prospered by combining customer focus, teamwork and technology.

He added: “We invest for the long term and concentrate on producing complex power systems which are mission critical to our customers for use on land, sea and in the air. This has given us access to global markets. It has enabled us to double in size in the past ten years and gives us confidence that we can do so again in the next decade.”

The full top ten is:

1. Rolls-Royce Group

2. BlackBerry

3. Microsoft

4. Google

5. Apple

6. London Stock Exchange

7. PricewaterhouseCoopers

8. GlaxoSmithKline

9. Visa

10. Bosch

Do rankings like this influence employees? Does the prestige of working for a ‘superbrand’ attract the best talent? Does it help companies keep hold of their best employees? Does it motivate them to do a better job? Or is it just another label that doesn’t mean much? Tell us in the comments: